Everyone's full.
You, me, your mad neighbour Lyndsay.
We've become Bruce Bogtrotter.
Stuffing videos and courses into our greedy little heads.
Then confused as to why we're creatively constipated and lacking original thought.
Okay fine. I'm also guilty of this.
But here's the bit that stings more:
We do it to our own stuff too.
We've got something good to sell - stuff that genuinely helps people.
But instead of keeping it tight, we start bloating it.
Bonuses. Modules. Worksheets. Extra calls.
GOD IT'S COMPREHENSIVE.
A library they will never get through.
Hands up if you've bought a course and not finished it?
Or worse, bought one and never even logged in?
I see you. (Because I am you.)
Ask me to sit through a 3-hour call and this is where I’m at..

Most of us don't lack content, we lack capacity.
So here's where I've landed on making good stuff people engage with:
Make it easy to consume
Give them a quick win
Gamify that shit
So, with that in mind..
Here’s a clip from (a podcast I recorded recently with) Moe Choice.
Self-described "quintessential solopreneur" - he walked away from 12 businesses to build something nobody could fire him from.
His POOS framework on how to make money as a soloprenuer is four steps and takes 34 seconds to explain.
Until next time,
Annabelle
P.S. I’m building a monthly membership for people who are done hoarding content like Brucey B.
No bloat. Just plug-and-play (and personalise) stuff that actually brings in clients.
If you want in when I open it up, just reply and say “I’m in”

